Freska Produce International Appoints Iliana Loza as Director of Marketing; Gary Clevenger Comments

Freska Produce International, a leading importer and exporter of fresh and dried produce, announced the appointment of Iliana Loza as Director of Marketing.

In this newly established leadership role, Loza will oversee the company's marketing strategy, public relations, trade show presence, digital communications, social media initiatives, and brand development efforts. She will work closely with Freska's sales, operations, and executive teams to strengthen the company's market position and support continued growth across its expanding portfolio of fresh and dried produce offerings.

Founded in 2004 by Jesus (Chuy) Loza and Gary Clevenger, Freska Produce International has built a reputation as one of North America's leading mango importers while strategically expanding its portfolio to include avocados, dragon fruit, dried mangoes, plus organic and Fair Trade programs. The company continues to invest in partnerships, infrastructure, and innovation to better serve customers throughout the produce supply chain.

"Freska has experienced tremendous growth over the past several years as we've expanded our product offerings and strengthened our global partnerships," said Clevenger in the recent release. "As we continue evolving into a multi-category produce company, it is essential that we continue investing in our brand, customer engagement, and industry presence. Iliana's marketing expertise and fresh perspective will help us communicate our story and support our long-term vision."

Loza, a graduate of the University of Notre Dame's Mendoza College of Business, brings experience in strategic marketing, communications, brand development, and digital engagement. Her responsibilities will include enhancing Freska's marketing programs, leading the company's communications and brand development efforts, coordinating trade show strategy, developing content and communications strategies, and increasing visibility for the company's growing portfolio of fresh and dried produce offerings.

"I am honored to join Freska Produce International during such an exciting period of growth," said Loza. "Freska has built a strong reputation for quality, reliability, and innovation throughout the produce industry. I look forward to helping tell the company's story and highlighting the people, partnerships, and programs that continue to drive its success."

The appointment reflects Freska's ongoing commitment to innovation, strategic growth, and remaining responsive to the changing needs of customers and the evolving produce marketplace.